ICWE 2008 - Confirmed Invited Speakers
July 16, 2008 - Wednesday
Opening Welcome
Daniel Schwabe
Professor, Department of Informatics, Catholic University in Rio de Janeiro (PUC)
Keynote
James Barrese
Vice President, Systems Development & Architecture, eBay
July 17, 2008 - Thursday
Keynote
Richard Schwartz
Former Senior Vice-President of Strategy and Technology, Openwave
Crossing the Chasm - Research to Commercial
Whether looking for commercial adoption of research ideas or thinking of taking
the plunge in starting a new company, Schwartz discusses key factors and
decisions impacting ultimate success. He borrows anecdotes from his own journey
in forming venture-capital-backed startups and managing public company product
portfolios.
...there is more to come at the Panel.
July 18, 2008 - Friday
Keynote
Jürg von Känel
Sr Mgr Human Centric Tools; Relationship Manager for Financial Services Sector, IBM T.J. Watson Research Center in Hawthorne
Web 2.0 – a social (r)evolution not a technology
Web 2.0 – Everybody is talking about it. Love it or hate it, you need to know it!
The late 80’s and early 90’s saw the emergence of the first chat tools, multiplayer online games,
spaces to share information and early blogs on the Internet. The technologies morphed over time and by
2006 broke free from the small early adopters to become mainstream. The actual term Web 2.0 was coined
in 2004 by Tim O’Reilly to describe the set of economic, social, and technology trends that collectively
form the basis for the next generation of the Internet - a more mature, distinctive medium characterized
by user participation, openness, and network effects.
While the technologies enabled the access – the real changes are the social and economic trends going on
right now – from the formation of global digital communities, the social networking, to the wisdom of the
masses.
The challenges and rewards for the business of the future are far-reaching both internally and
externally. Internally the next generation of employees will come with far greater problem solving,
leadership and collaboration skills but also greater expectations on how to operate and navigate work and
social connections. Externally the customer relations are shifting from the traditional dozens of markets
with millions of people to millions of markets of dozens of people.
The opportunities and rewards for the early adopter are many, so are pitfalls. The key is to get prepared
for a future where the only constant will be change.
Closing Ceremony
Chairman of the International Society for Web Engineering
Martin Gaedke
Professor at Chemnitz University of Technology, Germany
Conference Chair of ICWE2009
Oscar Diaz
Professor at the University of the Basque Country, Spain
